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“Krasny Pischevik” launches a new zephyr producing line

“Krasny Pischevik” launches a new zephyr producing line. Its capacity makes 1.4 thousand tons of zephyr a year. The cost of the line is RUS35 m. At the moment the line works in a 1.5 shift. October starts a double shift. By the end of the year the company will start a three shift regime.

The director of the company Nikolai Chislov says that it takes 24 hours to produce classical zephyr. The new line makes it possible to produce zephyr in 40 minutes. Though the formula of new zephyr is the same the new product has richer taste and flavor.

With a new line “Krasny Pischevik” launched production of a new product – Lefirelle white and pink, vanilla and cream zephyr. Soon this range of flavors will be extended.

Lefirelle brand was designed by one of Belarusian advertising companies who won the tender. The design and promotion costs made Br1 bl.
“Krasny Pischevik” is sure that the brand will be in great demand at domestic and foreign markets. The first lot of the product is almost ready to be shipped to “Ashan” shop chain (Russia).

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