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Davydko: regional TV should be closer to people

Regional television should be closer to people, to cover the problems of their interest. The opinion belongs to Gennady Davydko, chairman of the National state TV and Radio Company of Belarus. Gennady Davydko took part in launching the new TV channel “Belarus 4. Mogilev”.

In his words, people are more interested in getting local news. “Belarus 4” will be a family channel where people can learn local news, local weather forecast, take part in interactive programs to express their opinions on the questions they are interested in.

Gennady Davydko specially pointed to the warmth coming from “Belarus 4. Mogilev”. The first broadcasting began with the national anthem followed by the TV program “Ranyohonko”. It will become a good tradition. The traditional evening program for kids will be d with support of the Mogilev Puppet Theatre.

Gennady Davydko says that specialists working for “Belarus 4. Mogilev” showed their great enthusiasm and put a lot of efforts to create a new TV channel. Mogilev region has become number one in launching regional TV under the brand “Belarus 4”. Gomel, Vitebsk regions also start “Belarus 4” this month. Brest and Grodno regions are getting ready to launch “Belarus 4”, too.

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