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Dribin district to develop its own tourist brand

A tourist brand will be developed for Dribin district. The information was provided by the head of education, sports and tourism department of Dribin district executive committee Denis Korneichuck.

Dribin district is famous for its ancient craft - manufacturing of boots, mittens, hats, as well as for its specific language called "katrushnitski lemezen". This language has developed over the centuries as a means of relations between craftsmen who sought to keep the secrets of his skill. Besides, the district has preserved the tradition of manufacturing original bast shoes, ritual dolls, weaving, caning, etc. "Dribin district's brand will have been developed within a year. The results will be likely presented in September - October", Denis Korneichuck believes.

To promote its tourist image the district has been implementing the project "Sustainable development of Dribin district on the basis of its cultural heritage." The project is coordinated by NGO "Holidays in the countryside" and the Lithuanian rural tourism association. This project aims at developing tourism in the district, providing sustainable and competitive tourist product and promoting partnership and cooperation between the authorities and the local community.

According to the chairman of NGO "Holidays in the countryside" Valeriya Klitsunova, local authorities have already held a number of meetings with local craftsmen and owners of agrifarmsteads and discussed the plan of strategic development of Dribin district's tourist potential. Representatives of Dribin district have also visited Lithuania to exchange experience and ideas with owners of rural farmsteads.

The district is compiling brochures and leaflets telling about shapovalstvo handicraft (making hand-made boots) and other crafts to promote Dribin district at the tourist market. "Besides, Dribin's territory ia a part of the ecotourist cluster “Krai Zhyvatvornyh Krynits” (“The Land of Aqua Vitae Springs”) joining Mogilev region's healing springs. Dribin district's territory is still a new-comer at the tourist market, but it has much to offer", Valeriya Klitsuniva assured.

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