OJSC “Obuv” (Mogilev) is to open brand stores in all regional and large cities and towns of Belarus (with population more than 100 000 people) by 2012, - director of the plant Sergei Burmistrov informed.
Four stores have already been opened by the plant this year; 20-25 more are to be opened within two years. Through this trading network the plant will sell about a half of its output. 10% of output is already sold through brand stores.
Unlike many other enterprises OJSC “Obuv” doesn’t have warehouse stocks, thus proving its competitiveness. Production growth rate by January-August of 2009 has increased by 20.2% (compared to the previous year) and reached 17.2 bln. 80% of children shoes are sold at domestic market, the rest is exported to CIS and European Union countries.