Syabar Corporation (Bobruisk-based brewery) has produced 1.756 million dal of beer in January-April 2007 to mark a 2.2-fold increase on the year, a company representative told Interfax.
The ocmpany increased its share on the Belarusian market from 6% in March to 15% in April.
They attribute rising sales to a well-structured marketing policy and a developed commodity distribution network all over Belarus.
Syabar offers beer under Bobrov brand, which comes in three kinds: Bobrov Light, Bobrov Heavy, Bobrov Classical. The beers are available in glass and PAT bottles with ranging capacity 0.5-2 litres.
They hope to see their sales booming after the launch Syabar premium beer later this year.
Syabar Brewery CJSC JV (previously known as Belarusian Brewery CJSC JV) was registered in February 2004. The company was set up by Detroit-Belarus Brewing Company LLC (DBB Company), whose founders are American investment group Detroit Investment Ltd. and the International Finance Corporation, and Dednovo OJSC (Bobruisk, Mogilev Region).
As formerly reported by Interfax, in June 2005 the IFC agreed to contribute $3 million to Detroit-Belarus Brewing Company’s authorised stock and grant a $7 million loan to Belarusian Brewery CJSC. Detroit-Belarus Brewing Company and Belarusian Brewery CJSC participated in the privatisation of Dednovo OJSC.
The company has $8.2 million in statutory capital and over $23 million in assets.