Syabar Corporation (Bobruisk-based brewery) started marketing its Bobrov brand in Russia, a company representative told Interfax.
Bobrov Light and Bobrov Classical are now available in Moscow supermarkets, they informed.
The first consignment totalled 112 hectolitres and they expect export volumes to grow fivefold.
By the end of the year Syabar plans to supply Russia with $500,000 worth of beer.
For Syabar, Russia is not the only export priority, as they are eyeing Ukraine, Moldova and the Baltic States as possible consumers of Bobrov beer.
They hope to see their sales booming after the launch Syabar premium beer later this year.
Syabar Brewery CJSC JV (previously known as Belarusian Brewery CJSC JV) was registered in February 2004. The company was set up by Detroit-Belarus Brewing Company LLC (DBB Company), whose founders are American investment group Detroit Investment Ltd. and the International Finance Corporation, and Dednovo OJSC (Bobruisk, Mogilev Region).
As formerly reported by Interfax, in June 2005 the IFC agreed to contribute $3 million to Detroit-Belarus Brewing Company’s authorised stock and grant a $7 million loan to Belarusian Brewery CJSC. Detroit-Belarus Brewing Company and Belarusian Brewery CJSC participated in the privatisation of Dednovo OJSC.
The company has $8.2 million in statutory capital and over $23 million in assets.