Bobruisk-based Syabar Brewing Company has restyled Bobrov beer, Marketing Director Igor Korzun told reporters.
In his words, starting July 2008 Bobrov is sold under a new label made by a European design agency.
Korzun stressed that the new label is free of any attributes that do not comply with the notion of the youth brand, so it is expected to appeal to the young generation. The company has also launched an advertising campaign of the newly-styled Bobrov.
Currently the company makes 8 kinds of beer (6 Bobrov-branded and two Syabar-branded) and two kinds of kvass under Khatny brand.
In autumn Heineken will license Bobrov to produce other beer brands, such as Doctor Diesel that is currently imported from Russia.