Granny’s Jar Open Joint Stock Company (Babushkina Krynka, formerly known as Mogilev Dairy Factory) is one of the largest manufacturers of dairy products in Belarus.
The company has won a niche on the Russian dairy market. Last year it managed to double exports mainly due to an increase in supplies to the Russian Federation and became the best Belarusian exporter of 2005.
Over half (54%) of the company’s output is exported, with most of the supplies falling on Moscow, St Petersburg, Smolensk, Bryansk, Tula, Moscow Region.
Granny’s Jar OJSC daily processes over 600 tons of milk. The company produces a wide range of whole milk products, dry milk, butter, ice cream, mayonnaise, babyfood.
On the whole, Granny’s Jar offers 190 kinds of dairy products, including 150 produced under Babushkina Krynka brand. That includes 20 kinds of chocolate-grazed cheesy curds under the Happy Grandchildren brand, while products under Life Energy brand are spiced with Bifidobacteria.
The company occupying over 1,000 people regularly renews its product range. For instance, last year it was renewed by 14%.
Purely natural raw stuff and the latest production technologies ensure the high quality of the company’s products. The quality of the raw stuff and the output is monitored by production and bacteriology laboratories.
The supreme quality of goods made by Granny’s Jar is proved by the constantly growing consumer demand and numerous national and international diplomas. One of the latest prizes for product quality was the international Golden Star Quality (sponsored by the Business Initiative Directions) that the company won in autumn 2006.
The decision to bless the Belarusian dairy mill with the high award was vote through by a group of international experts, reads a press release by Business Initiative Directions.
They analysed the degree the company complies with the Total Quality Management System’s 100 principles, which include customer satisfaction, personnel training, professionalism, leadership, economic performance, compliance with the ISO 9000 quality standard.
Jose E. Prieto, President and CEO of Business Initiative Directions said that the award proves that “the company’s aspiration to leadership, modern technologies and innovations should serve as a good example for other dairy producers to follow”.
The man stated that not just to compliment the top management of Granny’s Jar. Being perfectly aware of the dominating role innovative technologies play in contemporary business, the company management has channeled $2.6 million in investments over the last three years to conduct a large-scale technical upgrade campaign and expand the range of high-quality dairy products.
At the moment, Granny’s Jar Joint Stock Company (Babushkina Krynka, Mogilev) is through installing automatic facilities to produce hard cheese at its subsidiary - OJSC Belynichi Cheese Factory (Belynichi, Mogilev Region).
It is the first such production facility in Belarus, which will be rolling out 20 tonnes of cheese a day. There will be 9 sorts of cheese produced there at the initial stage of the project.
The facility has a special feature to enable prompt diversification of the sorts of cheese produced.
The cost of the equipment is around EUR 5 million. The first stage of the project was backed with BYR 16.8 billion in funding coming from banks and the local budget.
In the meantime, the arrival of new technologies does not imply that Granny’s Jar would fall back on its commitment to the “good old tradition” – the slogan you can find stamped on all products by Granny’s Jar.
All through its 30-year the company has been true to its underlying traditions.
Moreover, the company has breathed a new life into ancient dairy recipes. A combination of old recipes and contemporary technologies spawned Varenets yogurt, special cottage cheese, buttermilk, low-fat cheese, melted milk, ryazhenka.
It is not by accident that in March 2006 Mogilev Dairy Factory changes its original name for Granny’s Jar: from the psychological point of view, the customer will find it more appealing to buy products from Granny’s Jar rather than a food industry enterprise with a well-reputed name. Dairy products by Granny’s Jar can be justly referred to as home-made.
In the 2001-2005 period the company incorporated 5 local milk processing companies.
The company introduced ISO 9001-2001 and HACCP quality management systems and is getting ready to acquire ISO 14000 and ISO 18000 certificates.